Brian Hammonds

  • Art Direction

  • Brand Storytelling

  • Campaign Photography

  • Creative Leadership

  • E-comm Photography

  • Fashion Photography

  • Production Planning

  • Visual Strategy

Visual Strategy, Campaign Leadership & Photography

Helping fashion and commerce brands make strong visual decisions, from concept through final image delivery.

I work across visual strategy, art direction, and photography, partnering with brands and agencies to create consistent, campaign-ready imagery that supports both brand identity and commercial performance. From early concept development through on-set execution and final delivery, I focus on clarity, cohesion, and practical decision-making — helping teams align creative intent with real-world production and commercial goals.

→ About Brian

Visual Strategy & Campaign Leadership

A white sneaker with red laces viewed from the sole, showing tread pattern, against a black and blue grid background with reflection.

I work with brands and agencies to shape visual direction at both the strategic and executional level — from defining campaign concepts to delivering finished photographic assets.

My approach focuses on building clear visual frameworks that support consistency across campaigns, e-commerce, and marketing channels, while remaining flexible enough to scale production efficiently. This includes creative direction, photography oversight, and hands-on production leadership where needed.

Rather than treating images as one-off outputs, I help teams think in terms of systems — aligning concept, execution, and delivery so visual work remains cohesive, on-brief, and commercially effective.

A man in a white athletic shirt and black shorts standing outdoors on rocky terrain, with a serious expression.
Open brochure showcasing clothing products with images of men wearing casual shirts and pants, and text describing features like stretch fabric, deep pockets, and moisture management.
A gray polo shirt hung on a black clip with red adjustments, suspended against a black and gray grid background.
A young man in a gray shirt and black pants standing on stairs in front of a modern, metallic architectural structure, with his hands in his pockets and looking into the distance.
Four women in business suits performing mid-air jumps against a metallic wall background.

Visual Storytelling & Brand Narrative

With a background in fashion, commercial, and editorial photography, I bring a storytelling-first approach to visual direction and image-making.

My work is grounded in an understanding of how brands communicate through imagery — from campaign narratives to product storytelling. Whether photographing on set or guiding creative decisions, I focus on clarity, tone, and consistency, ensuring that each image reinforces the broader brand story rather than competing with it.

This balance between narrative intent and practical execution allows visual work to feel considered, authentic, and fit for purpose across platforms

A young man sitting on outdoor metal steps, wearing sunglasses, a patterned jacket, a dark turtleneck, colorful patchwork pants, and beige and black shoes, with fallen leaves scattered around.
A young woman with short dark hair posing against a wall with colorful pink and purple neon lighting, wearing a black sleeveless top.
A person with short black hair, wearing metallic green lipstick and a black shiny jacket, is holding a turquoise and beige rain boot near their face against a dark red background.
A young man with curly brown hair and a black coat looking upward, standing in front of a stained glass window with water streaks and reflection.
View of a white church with a tall steeple and a cross on top, seen from behind a glass window with red dots, next to a highway.

Perspective & Insight

Having worked internationally across fashion and commercial projects, I’ve developed a perspective shaped by different visual cultures, working styles, and production realities.

That experience informs how I approach both photography and visual strategy today — looking beyond individual images to understand patterns, context, and long-term coherence. Whether on set or in planning, I prioritize thoughtful decision-making over trends, and consistency over novelty.

The result is visual work that feels grounded, intentional, and built to last rather than react.

Small roadside shrine with a white cross on top, surrounded by flowers, on a concrete base in a rural area with fields and power lines in the background.
A woman stands alone in shallow water at the beach, facing away towards the foggy horizon with calm, rippling water and an overcast sky.
A person wearing a face mask, hat, and jacket standing on an electric scooter on a sidewalk in front of a large advertisement featuring a smiling Asian woman with long dark hair and wearing an orange sweater.
A rustic red wooden door partially open, revealing stone steps and a small window inside. A bicycle is parked to the right outside the door on a tiled sidewalk. A street sign reading '7 Chiesa Lounge' is on the wall above the bike.